Derek,
Following our conversation on Thursday. The attached framework captures the position we landed on: warm, loud, specific. The brand's voice should read like Quango even when the mark is absent, and we've built this direction with that test in mind.
We've paired the new crimson with coral, lemon, and sky as peer colors rather than accent noise. The intent is that no single surface feels like a rerun of the last.
Draft one review is attached. I'll call at 10 tomorrow.
Derek,
Here's the updated packet. I pulled the pricing table out of the deck and put it in its own appendix, per your note. Kickoff call is Tuesday at 10.
Let me know if you want a third round of type exploration before then.